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304 First St. ● Liverpool, NY 13088 ● Phone: (315) 451-2270 ● Fax: (315) 451-2271

Hours: Mon.-Fri. 9am-7pm

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•Rock solid energy

•Made with real fruit and wholesome ingredients

•Versatile and economical

For over a decade, Hammer Gel has been the benchmark of concentrated carbohydrate energy, primarily because of what it doesn’t contain—Hammer Gel has no added refined, simple sugars and artificial colors or sweeteners.

Choose either single-serving pouches or the cost-effective jugs for even, reliable energy, not the “flash and crash” of sugar-loaded products. You get only what’s good for you: complex carbohydrates, natural ingredients, and real fruit. The result is a great tasting concentrated fuel source that goes down and digests easier than any other energy gel.

Hammer Gel is versatile as well – you can drink it straight, add it to your water bottle, or combine it with HEED or Perpetuem to create a variety of tasty energy combinations for any length activity, anywhere, anytime.


    •Superior cramp prevention

•Full spectrum electrolytes in balanced formula

•Versatile dosing for a variety of conditions

Cramping is your body’s final warning signal that you’re “on empty” electrolyte wise. However, your performance is deteriorating and you are slowing down long before you feel the slightest twinge of a cramp. To keep your body’s muscular, digestive, nervous, and cardiac systems “firing on all cylinders” you need a consistent supply of all electrolytic minerals, not just sodium and potassium. Plus, in many instances, you require greater volumes of electrolytes than any sports drink or gel can provide. That is why Endurolytes fulfills such a crucial component of your fueling by supplying your body with a perfectly balanced, full-spectrum, rapidly assimilated electrolyte source, allowing you to meet your widely variable electrolyte needs with tremendous precision, hour after hour, no matter what the weather throws at you.


    •Natural, all-organic ingredients

•No preservatives

•Easy to digest, gluten-free

•Delicious taste, moist texture

•Hammer Bars available for purchase in 12-count boxes or individually

If you want an energy bar that tastes great, is easy to digest and is made from wholesome ingredients, then our new Hammer Bar is just what you’ve been waiting for. Hammer Bar is loaded with healthy, non GMO, energy-producing organic ingredients with no added refined sugars. Plus it carries USDA organic, non-dairy kosher and vegan (Almond Raisin) certifications.

The tasty Hammer Bars are perfect as a pre-race meal, post workout recovery food or healthy snack anytime. They can also be used to complement your liquid fueling regimen for extended exercise periods. Try a sample of each flavor, we guarantee Hammer Bar will be your new favorite.



•Steady, consistent energy

•Buffer lactic acid

•Help prevent cramps

Sports drinks have been around a long time and for many athletes they're more convenient than energy gels. Unfortunately, most sports drinks are not much more than artificially colored sugar water that does little to aid your performance and even less for your health. That is why we developed HEED as a healthy alternative for you. HEED’s subtle tasting, all-complex carbohydrate formula goes down easily and supplies you with consistent, long-lasting energy and the electrolytes you need to keep pushing the pace. Because we add no citric acid to the formula, it will not burn your throat or stomach no matter how long you drink it. HEED's sweeteners - stevia and xylitol - are actually good for you, xylitol being especially beneficial for helping promote oral health. The full-spectrum, all chelated mineral, electrolyte profile helps satisfy your body’s mineral requirements. L-Carnosine and Chromium Polynicotinate help to buffer lactic acid and support stable blood glucose levels. If you prefer sport drinks over energy gels or like to use the two together, try HEED… and find out what a sports drink done right can do for your athletic performance.



•Consistent, stable energy

•Easy to digest

•Minimize lean muscle tissue cannibalization

Welcome to the world’s finest fuel specifically formulated for multi-hour to multi-day events. No matter how long or extreme your exercise regimen or races may be, Perpetuem is always up to the task. Thoroughly tested and proven in the world’s toughest endurance events, Perpetuem’s unique formula – containing complex carbohydrates, soy protein, healthy fats, and key auxiliary nutrients such as sodium phosphate – is unsurpassed for maintaining optimal athletic performance for as long as you want. Perpetuem provides consistent, reliable energy, maximizes stored fat utilization, and buffers lactic acid to prevent muscle fatigue. On the road or trail, Perpetuem is the breakfast, lunch, and dinner of champions. Take it long with Perpetuem!



•Minimize post-exercise muscle soreness

•Rebuild muscle tissue

•Restore muscle glycogen

How well you perform tomorrow depends on how well you recover today, which is why you can’t cut corners when it comes to your post-workout fueling. Recoverite supplies your body with the proper 3:1 ratio of complex carbohydrates and the highest quality whey protein isolate, along with generous amounts of multi-beneficial glutamine (a whopping 3 grams per serving!), the potent antioxidant l-carnosine, and a full-spectrum electrolyte profile. The result is rapid and enhanced recovery, which allows you to obtain the maximum value from all your hard workouts, ideally prepping your body for your next workout or race. Make sure you’re recovering right with Recoverite and remember, it makes a superb meal replacement drink as well. Train hard, recover right today and feel great tomorrow.

Endurox R4

  1. Recover faster - Replenishes muscle glycogen levels 128% more than a              

   carbohydrate drink

• Recover better - Reduces post-exercise muscle damage up to 36%

• Come back stronger- Extends endurance up to 55% in a subsequent workout

• Optimal carbohydrate profile with less sugar


  1.   Extends endurance 29%

  2.   Reduces muscle damage by 83%

  3.   Improves endurance up to 40% in a subsequent workout

        Accel Gel

        •Extends endurance 13% more than regular sports gel

        •Provides rapid energy

        •Speeds muscle recovery

Fuel Belt- Endurance 4 Bottle Belt

• Four 8 oz. bottles evenly distributed
• Knit elastic with velcro closure
• Reflective rear neoprene pocket
• Reflective tabs
• Bottle cord locks on the two front bottles
• Bottles are dishwasher safe


• High visibility reflective

• Attach race number with lace locks

• Adjustable buckle closure


• Single zippered opening for easy access

• Lightweight and water resistant ripstop

• Velcro straps for secure attachment

• Perfect for gels, bars, and other nutritional needs

• Removable liner for easy cleaning


• Mounts on stem or any frame tube with velcro straps

• Non-skid underside grips to bike frame

• Soft top on gel flask for comfort


• Lightweight and form fitting

• Full zipper front

• Visibility greater than half mile

• Machine washable


• Attaches easily to laces with velcro strap

• Holds money, key, ID, credit cards

BIOFREEZE products can effectively help relieve pain from:
   • Sore Muscles & Muscle Sprains
   • Back, Shoulder, Neck Pain
   • Arthritis
   • Painful Ankle, Knee, Hip & Elbow Joints
   • Muscular Strains

Body Glide

Easy to use stick. Invisible. Non-oily. Goes on without a mess.  Best when used before trouble ever starts!

Protect head to toe against blisters and chafing from rubbing.  Also a superior moisturizer.  Usually, takes just one application.

•Upper Body:  For irritation from bras (sports bras), under arms, nipple rub.

•Thighs & Groin:  For chafing caused by rubbing and for saddle sores.

•Feet:  Helps prevent blisters, hot-spots, cracked heals and dry skin (also for corns and calluses).


Whatever mother nature throws at you, you will be comfortable and look great in one of these hats. Choose from multiple styles of hats, visors, skull caps, and winter caps.


Train right and achieve your goals with heart rate monitors, men’s and women's watches, and pedometers.

Superfeet Insoles

Structural advantage reduces muscle fatigue. Contoured rear foot shape encapsulates the heel providing a cushioned feel and improved shock absorption. Heel pain is reduced. Knees, hips and back are more relaxed. Shoes fit more comfortably.

The Strassburg Sock

This easy to use, inexpensive device is designed to keep tension on the tissue (plantar fascia) so it heals in a stretched position at night. In this way many users find a reduction of their morning pain, some have noticed a reduced recovery time and yet others have reduced the need for medications.

When worn as prescribed, it does not allow the plantar fascia to contract while in the prone or supine position. The device holds the ankle and forefoot joints in a position of slight dorsiflexion that prevents a position of plantarflexion, that is the plantar fascia is not allowed to contract.

In addition the involuntary stretching of the plantar fascia over a long period of time helps to strengthen the foot's arch.


•    Gluten-free

•    Enjoy sustained energy hour after hour

•    Easy to digest

•    Reduce muscle fatigue & recovery time

One of the original long distance fuels, Sustained Energy has attained a legendary status in the world of endurance sports since it's introduction in 1992. Tested and proven in virtually every endurance event on the planet, Sustained Energy's unique 7:1 carbohydrate to protein ratio, and it's neutral flavor, is still the first choice of thousands of athletes. After about two hours of exercise you need to have some protein in your fuel or you will start to cannibalize or break down precious muscle tissue. So when your exercise goes beyond the range of Hammer Gel or HEED alone, Sustained Energy is ready to serve you, providing premium fuel complemented with specific nutrients that support enhanced fat utilization and lactic acid buffering.

Gatorade Endurance Formula

Gatorade endurance formula is designed for the specialized needs of endurance athletes. Endurance athletes can lose as much as two quarts of sweat per hour. With 200mg sodium, Endurance Formula sustains hydration by more completely replacing what is lost in sweat during long-distance training events.

1. If you can’t speak for yourself, Road ID will speak for you.

2. Road ID enables First Responders to immediately contact family members and friends.

3. Road ID enables family members to provide additional details about your health or give consent for potentially life saving procedures.

4. Road ID enables hospital staff to locate vital medical records.

5. Road ID can communicate medical conditions or allergy information to medical staff.

6. Road ID can prevent serious delays in treatment by saving crucial time during the “golden hour” of medical treatment.

7. It’s far better to have Road ID and not need it than to need Road ID and not have it. It’s not just a piece of gear, it’s peace of mind.

8. Accidents happen far more than you think they do. Each year approximately 450,000 of us are taken to hospitals unconscious and without identification.

9. Road ID looks good on and makes a statement about your athletic lifestyle – not to mention that studies would probably prove that people that wear Road ID are considerably smarter than those that don’t.

10. Road ID can save your Life. Period.

10 Reasons To Wear Road ID

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